Clients
AgTrade Holdings
AgTrade Holdings is an Australian-owned, globally-focused livestock company with a commitment to working across the livestock supply chain to sustainably provide protein to all major markets around the world. It’s stable of companies span elite breeding and genetics, premium branded beef and pork (Paradigm Foods), animal feed products (ThriveAgri), global traceability technology (LivestockOne) and joint venture investments across international supply chains (PT PAM).
Blue Hill PR works with AgTrade to develop and implement comprehensive communications and brand strategies to complement its commitment to providing high-quality protein and growing food equality, employment opportunities and prosperity in communities both at home in Australia and across its diverse customer nations.
AUSTREX
AUSTREX has been a global leader in livestock export and supply chain management for more than 45 years. Part of the AgTrade Holdings group of companies, its operations supply more than 26 countries across the world including markets in China, Japan, Vietnam and other Asian and European destinations. AUSTREX supplies these markets with premium feeder and breeder beef cattle, dairy cattle, elite genetics and other livestock form some of the world’s best production areas in Australia, New Zealand, USA, Europe, Uruguay and Chile.
Sharing a close working relationship with AUSTREX, Blue Hill PR has led the company’s communications strategy, website renewal, media management and issues preparedness, and regularly collaborates with management on strategic initiatives.
AAM Investment Group
AAM Investment Group (AAM) is an Australian-owned and operated provider of strategic investment, asset management and operational management services focusing on Australia’s agriculture industry. It is also manager and operator of the Regional Livestock Exchange portfolio of livestock marketing facilities across the Eastern States of Australia. AAM works with both Australian and foreign investors (institutional and wholesale) and prides itself on being a market leader in strategic technology development and adoption.
Given the diversity of AAM investments, a highly tailored approach to communications was required. Blue Hill PR assists AAM in the development and implementation of a broad spectrum of engagement outputs from investor communication to media management and livestock market reports.
Resource Consulting Services
Resources Consulting Services (RCS) is Australia’s preeminent authority in regenerative agriculture and sustainable on-farm practices. Led by the renowned Dr Terry McCosker, RCS helps passionate Australian farmers produce food in a way that nourishes the wellbeing of people, animals and the planet, while growing business profitability.
Blue Hill PR collaborates with the RCS team to tell the story of the extraordinary economic, ecological and human gains which can be achieved through the adoption of sustainable, future-focused farm management. Our work with RCS spans strategy, content creation, marketing collateral and media management.
Granite Belt Water Limited
Granite Belt Water Limited is the lead proponent of the development of Emu Swamp Dam and other critical water infrastructure south-west of Stanthorpe in Queensland. The project will deliver the first new dam built in Queensland in a decade, as well as 117km of pipeline, to provide water to 51 agribusiness customers across the Granite Belt region. It will boost the value of agricultural production in the region by $68 million and create 700 long-term jobs supporting farming and other industries.
Granite Belt Water Limited engaged Blue Hill PR to develop and roll out a tailored communications strategy and outputs to keep its broad cross section of stakeholders – from farmers and local businesses to industry groups and government – informed and engaged.
Australian Livestock and
Property Agents
The Australian Livestock and Property Agents Ltd (ALPA) is the national Peak Industry Body for the livestock and property agent industry, representing more than 1,200 agribusinesses across the country. Its members oversee livestock, wool, merchandise and rural property sales and marketing and, in doing so, make an important contribution to agriculture, and to rural and regional communities.
Blue Hill PR oversaw ALPA’s first brand refresh since its inception and developed a comprehensive strategy to ensure the new look, feel and tone was reflected across all communications platforms. We also set in place infrastructure for ALPA to generate consistent, valuable and engaging content to its members and other stakeholders.
Egg Farmers of Australia
Egg Farmers of Australia (EFA) is the national representative body of Australian egg farmers and represents eighty-five per cent of the industry. The organisation strives to promote the work of egg farmers and to ensure the sustainability of the egg industry so as to ensure all Australians have continued access to this nutritious, affordable and much-loved food.
Blue Hill PR works with key EFA personnel to develop key messaging around egg production and to build skills across media liaison, positive promotion of the egg industry and issues management. We also deliver executive level media training to ensure preparation and readiness for key media appearances.